Research summary

The reason the majority of the adds shown today where picked was because of there humour usually making you remember then  and want to share it with friends over the inter net possibly making them viral although some smart ones also shown.

The larger the scale of an advert tends on making it more popular being considered EPIC.

All of these things factor into their adverts.

some of the more clever adverts had for instance cap pieces which where all layed out in a way it worked like mouse trap. 

another car was enhanced digitally transforming into a robot, both aimed at different audiences.

• Humour
• How smart
• Size of scale(700 people or 1 person)
• Audience
• How original they can make it
• how technical(digital made)
• Giving a product a human .
• Shock impact value.  

Although most of the adverts look like they got a bit carried away they still allowed you to understand what they where talking about and maintained connections or links to a brand.