Guerilla advertising are adverts which are made in a more unconventional way which tend on sticking in your mind and being more eye catching. The objective of guerilla advertising is to create a unique, engaging and mind grabbing concept to hype the product.
This advert works very well with the logo/ play using a clever on words. this one caught my eye because of the words and then the bottle its self in the floor. it is interestingly done which makes it look like its actually sinking into the ground and not just a hole in the floor with a large bottle in it.
I find this a very clever advertisement. it is a poster placed under an elevator which makes it look like their is a huge drop. although it might be a bit scary you'd definitely remember it. I think this is a extremely clever and unique way of advertising . when i first saw it i believed it was just a view to the ground. this is probably my favourite guerrillas advert i have found so far.
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